Tag Marketing

The Future of Destination Marketing and Management

On June 2nd Glion Institute of Higher Education had the pleasure of hosting a EuroCHRIE Swiss mini-conference on the Bulle campus for the second consecutive year. This year the theme of the event was the future of destination marketing and management, with around 30 guests from Swiss hospitality schools and Glion Online MBA and campus faculty joining the day. The day started with Glion Director of Academic Affairs, Christian Daujat,

Continue reading…

A Hospitality Dream Job

By choosing to leave a traditional finance program and enter the world of hospitality, Kristina Shmarenkova’10 has met her own criteria for her dream job: “to travel the world, have adventures and get paid for it”. In this interview she discusses the advantages of her bachelor degree in hospitality management with a specialization in marketing. Choosing Hospitality Business over Traditional Finance Before Glion, I was already into my second year

Continue reading…

  • 1 2