Tag Marketing

When a Glion alumna stands on the other side of the room….

It was with great pleasure that we welcomed one of our alumni, Hannah Béraud-Hindi, to give our students a lecture on digital communication in hospitality. This took place on our London campus two weeks ago, and it was Hannah’s second guest lecture this year after she visited the Bulle campus in August. Hannah graduated in 2013 and since then has gone on to work for Grand Hotel du Lac in

Continue reading…

Create a unique hospitality brand voice and make it loud

To teach students the fundamentals of building brand awareness and brand strategy in today’s cluttered, complicated advertising spaces, Glion Institute of Higher Education welcomed guest speaker Henrik Edelbring, Art Director at Wieden+ Kenney (W+K). Founded in 1982, W+K is one of the largest independent ad agencies with branches in Portland, New York, Amsterdam, Tokyo, London, Delhi, Shanghai & Sao Paulo. Their client list includes some of the most recognized brands

Continue reading…

Glion Online MBA Student Interview: Lucile Shares Her Experience

Lucile Falguieres, French Online program: Master of Business Administration (MBA) in International Hospitality & Service Industries Management; Specialisation: Marketing and Innovation Associate Director of Sales & Marketing, Fairmont Le Montreux Palace Hotel, Montreux, Switzerland – A 5-star luxury hotel situated on the shores of Lake Geneva, overlooking the Alps. One of the largest and most prestigious hotels in the Swiss Riviera region. www.fairmont.com/montreux Lucile Falguieres graduated in 2005 with her Bachelor of Business

Continue reading…

Working for Uber – Interview with Glion alumnus, Gauthier van den Eynde

Name: Gauthier van den Eynde Company/title: Operations and Logistics Manager at UBER Graduation year: 2010 Program: BA Hospitality Management with Finance and Revenue Management Gauthier van den Eynde ’10 found a great niche for his hospitality business expertise working for Uber as an Operations and Logistics Manager. In this five-year-old, ride-sharing company that was valued at USD 18.2 billion by investors in 2014, Gauthier has experienced first-hand the immense potential

Continue reading…

The Future of Destination Marketing and Management

On June 2nd Glion Institute of Higher Education had the pleasure of hosting a EuroCHRIE Swiss mini-conference on the Bulle campus for the second consecutive year. This year the theme of the event was the future of destination marketing and management, with around 30 guests from Swiss hospitality schools and Glion Online MBA and campus faculty joining the day. The day started with Glion Director of Academic Affairs, Christian Daujat,

Continue reading…

  • 1 2