Tag luxury brand management

The digital human touch: how technology is bringing greater personalization to luxury hotels

From crowdsourced travel guides to accommodation-sharing platforms, technology has transformed hospitality — and the luxury hotel industry is no exception. High-end hospitality brands are connecting with a new generation of tech-savvy guests through artificial intelligence, voice-activated speakers, robot butlers and other gizmos and gadgets. And while some may think technology means impersonal service, these hotels are proving that tech can offer guests greater convenience, customization and personalization. 5 ways luxury hotels

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The diversity shift in luxury hospitality: good for luxury and for business

Studies have shown that diverse companies perform better in almost every category. But why is this the case? Here, we look at examples from the luxury hospitality industry to discover the benefits of gender, ethnic and racial diversity at work: The benefits of diversity Employee retention – When the management of a luxury hotel values diversity and sets it as one of their corporate priorities, this tells employees that they

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Why do we need etiquette?

Georgette Davey, Managing Director of Glion Institute of Higher Education, explains why etiquette is an essential modern-day skill. Since Meghan Markle and Prince Harry married in May, plenty of news pieces have emerged on how the American is expected to behave now that she is a member of the British royal family. Commentators have drawn attention to royal traditions that guide what to eat (no garlic), how a female member

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Let’s Talk Wellness: Highlights from Glion’s Wellness to Business Executive Education Launch Event

Glion Institute of Higher Education launched its new Wellness to Business Executive Education offering with a special event held at Glion wellness-inspired restaurant Fresh on 19 April 2018. Featuring presentations on industry trends and business opportunities, the event drew an audience of directors, general managers and CEOs representing some of the best spas, hotels and wellness brands in Switzerland and France. Wellness Trends and New Opportunities Mariana Palmeiro opened the

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Luxury hotel director gives insightful talk

At Glion, we ensure you gain first-hand exposure to the exciting world of hospitality. From professional internships to exciting industry visits, our programmes see you network with some of hospitality’s finest brands. One recent example has been the visit of Laurence Bloch, Director of the Hôtel Plaza Athénée, one of Paris’ most prestigious hotels. About Laurence  Laurence came to Glion to give a lecture to our Luxury Brand Management students.

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