Tag luxury brand management

Delivering Experiences in Luxury Today

Delivering experiences is increasingly challenging for luxury brands today. Luxury brands not only face high client expectations, but are also under pressure to create experiences that are unique, personal and emotionally engaging. Such experiences must be genuine and authentic — not gimmicky. They also need to be true to the brand — its values, culture and purpose — as well as delivered consistently and cohesively across all points of contact, both

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The Power of Hospitality in Luxury Today

Within the total luxury industry, the delivery of luxury experiences is booming — much of which is driven by hospitality. “Luxury experiences,” as defined by Bain & Company, accounted for more than 29% of the total global luxury market and grew 5% faster than the total personal luxury goods segment in 2016. These experiences include luxury hotels, cruises and restaurants, as well as fine wines, spirits and food. Luxury hospitality

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From Ownership to Experience: China and the New Luxury

China provides a perfect example of the differences between luxury ownership and experience and why demand for experiences in luxury is growing. In China, experienced luxury purchasers or “veterans” — considered to be those with 10 years’ plus experience with luxury[1] — are distancing themselves from “new” luxury purchasers obsessed with brand recognition and amongst whom the Louis Vuitton bag has become ubiquitous. The Evolution of Luxury and Experiences in

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Being vs. Having: Why Experience in Luxury Is Key

Experiences have always been intrinsic to luxury. They are associated with some of luxury’s key characteristics such as heritage and craftsmanship, as well as the human element in customization, personalization and service. In the luxury world, intangible characteristics, such as experiences, are fundamental to creating value and motivating purchase. Today, the experience that always surrounds luxury has become increasingly important as “the client” for luxury — and their expectations —

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Insights into Luxury Careers from a Visit to Hublot

What makes luxury careers so attractive? – A look at Hublot, Swiss Luxury Watch Company The Swiss luxury watch maker Hublot has an iconic design that looks like a “hublot” the word in French for the windows on a ship. Our visit to Hublot was like looking through one of those tiny windows, to get a glimpse of the magic that makes a luxury careers and a luxury brand truly

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