Tag glion

Delivering Experiences in Luxury Today

Delivering experiences is increasingly challenging for luxury brands today. Luxury brands not only face high client expectations, but are also under pressure to create experiences that are unique, personal and emotionally engaging. Such experiences must be genuine and authentic — not gimmicky. They also need to be true to the brand — its values, culture and purpose — as well as delivered consistently and cohesively across all points of contact, both

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Female students empowered by Women in Hospitality event

A Women In Hospitality event gave female students from Glion’s MBA course an insightful education into the industry. The Institute of Hospitality organized the event, which took place on Wednesday 20 September at the Four Seasons Hotel London at Park Lane, while four experts from industry led the discussions.   Push yourself forward and keep inspiring Speaker events form an integral part of Glion’s teaching model, as they enable students to

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Lessons in event management from the Matterhorn Ultraks

On August 25th and 26th Glion students in the event management program worked as volunteers at the Matterhorn Ultraks event in Zermatt. They headed up to this famous mountain ski resort to lend a hand in the set-up and organization of the event, which attracted 2,400 participants this year. The Ultraks is a two-day trail running event with different races including a vertical race, kids race, and the 16, 32

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The Power of Hospitality in Luxury Today

Within the total luxury industry, the delivery of luxury experiences is booming — much of which is driven by hospitality. “Luxury experiences,” as defined by Bain & Company, accounted for more than 29% of the total global luxury market and grew 5% faster than the total personal luxury goods segment in 2016. These experiences include luxury hotels, cruises and restaurants, as well as fine wines, spirits and food. Luxury hospitality

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From Ownership to Experience: China and the New Luxury

China provides a perfect example of the differences between luxury ownership and experience and why demand for experiences in luxury is growing. In China, experienced luxury purchasers or “veterans” — considered to be those with 10 years’ plus experience with luxury[1] — are distancing themselves from “new” luxury purchasers obsessed with brand recognition and amongst whom the Louis Vuitton bag has become ubiquitous. The Evolution of Luxury and Experiences in

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