The inclusivity paradox: attracting a new generation

Interview with Glion alumnus Stephen Alden: CEO, The Dedica Anthology With a rising generation of global millennial travellers, the culture of luxury is in flux. How can luxury brands become more inclusive while still retaining their exclusivity? Ahead of the upcoming Glion Luxury Conference, we asked Glion alumnus Stephen Alden (class of 1981), CEO of The Dedica Anthology, to share his insights. Luxury is about being exclusive, but many of

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