Applied Business Project on Brand Ambassadors, from the MBA in Hospitality

Students of the MBA in International Hospitality and Service Industries Management conducted an Applied Business Project on the topic of “Brand Ambassadors: The Profile of an Ex-World Champion in Formula 1” and here’s the executive summary. Brand ambassadors – prominent individuals who endorse the products or services of a company – are common in many industries. Yet a match between the profile of an ambassador and the image of a

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