Create a unique hospitality brand voice and make it loud

To teach students the fundamentals of building brand awareness and brand strategy in today’s cluttered, complicated advertising spaces, Glion Institute of Higher Education welcomed guest speaker Henrik Edelbring, Art Director at Wieden+ Kenney (W+K). Founded in 1982, W+K is one of the largest independent ad agencies with branches in Portland, New York, Amsterdam, Tokyo, London, Delhi, Shanghai & Sao Paulo. Their client list includes some of the most recognized brands

Continue reading…