Tag ABP

Glion students embark on exciting UEFA project

Working with industry-relevant organisations is a vital part of a Glion education. When you join Glion, you not only learn skills in the classroom – you advance them in real-world settings at some of the world’s most exciting companies. One way students do this is through an Applied Business Project, or ABP. Want to find out more? Over the next few months, we’ll be posting a series of engaging, insightful

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Applied Business Project on Brand Ambassadors, from the MBA in Hospitality

Students of the MBA in International Hospitality and Service Industries Management conducted an Applied Business Project on the topic of “Brand Ambassadors: The Profile of an Ex-World Champion in Formula 1” and here’s the executive summary. Brand ambassadors – prominent individuals who endorse the products or services of a company – are common in many industries. Yet a match between the profile of an ambassador and the image of a

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