Category Luxury

From Ownership to Experience: China and the New Luxury

China provides a perfect example of the differences between luxury ownership and experience and why demand for experiences in luxury is growing. In China, experienced luxury purchasers or “veterans” — considered to be those with 10 years’ plus experience with luxury[1] — are distancing themselves from “new” luxury purchasers obsessed with brand recognition and amongst whom the Louis Vuitton bag has become ubiquitous. The Evolution of Luxury and Experiences in

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Being vs. Having: Why Experience in Luxury Is Key

Experiences have always been intrinsic to luxury. They are associated with some of luxury’s key characteristics such as heritage and craftsmanship, as well as the human element in customization, personalization and service. In the luxury world, intangible characteristics, such as experiences, are fundamental to creating value and motivating purchase. Today, the experience that always surrounds luxury has become increasingly important as “the client” for luxury — and their expectations —

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Insights into Luxury Careers from a Visit to Hublot

What makes luxury careers so attractive? – A look at Hublot, Swiss Luxury Watch Company The Swiss luxury watch maker Hublot has an iconic design that looks like a “hublot” the word in French for the windows on a ship. Our visit to Hublot was like looking through one of those tiny windows, to get a glimpse of the magic that makes a luxury careers and a luxury brand truly

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Student’s Networking Committee Hosts Industry Networking Event

On May 12, 2017, Glion Institute of Higher Education welcomed five leaders of their respective industries to share their success stories with students. The objective of this student-led event was to provide access to all Glion students to engage with accomplished and experienced leaders.  Speaker events are an integral part of Glion’s teaching model, which combines academic rigor with practical courses and direct exposure with experts in the luxury and service

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The Luxury Brand Management seminar with Stefano Dominella, President of Gattinoni

Insights from one of Italy’s iconic luxury fashion brands Glion’s Luxury Brand Management specialization was built based on the criteria and advice of leaders from the luxury industry. As a growing number of brands were coming to recruit our graduates, the specialization was a natural next step to give the industry what it needs. As such, our courses bring leaders from the luxury industry to impart industry-specific knowledge through conferences,

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