Category Industry Insights

Create a unique hospitality brand voice and make it loud

To teach students the fundamentals of building brand awareness and brand strategy in today’s cluttered, complicated advertising spaces, Glion Institute of Higher Education welcomed guest speaker Henrik Edelbring, Art Director at Wieden+ Kenney (W+K). Founded in 1982, W+K is one of the largest independent ad agencies with branches in Portland, New York, Amsterdam, Tokyo, London, Delhi, Shanghai & Sao Paulo. Their client list includes some of the most recognized brands

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The Future of Luxury & Other Insights from the MSc Conference

On Tuesday, March 10th, Glion Institute of Higher Education hosted the MSc Conference “Luxury, the Art of Living” for the Master of Science (MSc) in International Hospitality Finance program. Held on the Bulle campus, the conference featured speakers from four luxury-related businesses and a networking coffee. This MSc conference presented luxury as a changing and growing lifestyle concept with a focus on innovation, consumers and careers. A huge thank-you and

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Glion Online MBA alumnus talks about personalized service

Glion alumnus Marc Reissinger is the Area General Manager of the InterContinental Hotels Group (IHG) Resorts in Port Ghalib, of which InterContinental The Palace Port Ghalib resort won the “Zoover Highly Recommended” service excellence award for 2014. In this interview, Reissinger explains how the Glion Online MBA program has sharpened his leadership skills and how he inspires his teams to provide personalized service that meets the standards of the IHG

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Female talent in the hospitality industry

Attracting, Developing, and Retaining Female Talent in the Hospitality Industry By Paul Vanderbroeck, PhD – Faculty Member Glion Online The hospitality industry has traditionally attracted a high number of women into its workforce. The student bodies of hospitality schools, such as Glion, contain a good number of female students, usually around 50 %. So there is enough female talent in the pipeline. The current challenges therefore are not a matter of

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The right skills

An interview with Michael Levie, co-founder and COO of citizenM, to find out what he’s looking for in future talent for his company. By Andrei R. Nedelcu, a Student Ambassador of the Bachelor Degree in Hospitality Management at Glion.   When asked what motivated him to pursue a career in hospitality management, Michael Levie, Dutch co-founder and COO of citizenM, gave a reply that resonates with many hospitality management students:

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