Category From Glion

Delivering Experiences in Luxury Today

Delivering experiences is increasingly challenging for luxury brands today. Luxury brands not only face high client expectations, but are also under pressure to create experiences that are unique, personal and emotionally engaging. Such experiences must be genuine and authentic — not gimmicky. They also need to be true to the brand — its values, culture and purpose — as well as delivered consistently and cohesively across all points of contact, both

Continue reading…

The Power of Hospitality in Luxury Today

Within the total luxury industry, the delivery of luxury experiences is booming — much of which is driven by hospitality. “Luxury experiences,” as defined by Bain & Company, accounted for more than 29% of the total global luxury market and grew 5% faster than the total personal luxury goods segment in 2016. These experiences include luxury hotels, cruises and restaurants, as well as fine wines, spirits and food. Luxury hospitality

Continue reading…

From Ownership to Experience: China and the New Luxury

China provides a perfect example of the differences between luxury ownership and experience and why demand for experiences in luxury is growing. In China, experienced luxury purchasers or “veterans” — considered to be those with 10 years’ plus experience with luxury[1] — are distancing themselves from “new” luxury purchasers obsessed with brand recognition and amongst whom the Louis Vuitton bag has become ubiquitous. The Evolution of Luxury and Experiences in

Continue reading…

Being vs. Having: Why Experience in Luxury Is Key

Experiences have always been intrinsic to luxury. They are associated with some of luxury’s key characteristics such as heritage and craftsmanship, as well as the human element in customization, personalization and service. In the luxury world, intangible characteristics, such as experiences, are fundamental to creating value and motivating purchase. Today, the experience that always surrounds luxury has become increasingly important as “the client” for luxury — and their expectations —

Continue reading…

“A learning experience of a life time”

One of the reason our students choose to study at Glion is undoubtedly the school’s connection with the hospitality world. During their studies, student have plenty of opportunities to meet experts working in the industry and have a taste of the business. On Friday 18th of August Glion Semester 4 students, organized by lecturer Reka Mizsei spent a day at the finest hotel in London, The Ritz.   The students

Continue reading…