Around 700 Glion students and luxury industry representatives attended Glion’s Experiential Luxury Conference to gain insights from luxury industry leaders. Held on 10 October 2017 at the CO2 in Bulle, Switzerland, Glion’s third annual Luxury Conference featured guest speakers from renowned brands in hospitality, luxury goods, gastronomy, art, wellness and more. Through presentations and roundtable discussions, these panelists shared their views on authenticity, passion, storytelling and traceability — and what it
Representatives from a range of high-profile luxury organisations were on hand to impart advice to 700 students at the Glion’s Experiential Luxury Conference this week. The event took place at the CO2 Centre in Bulle, hosted by Georgette Davey, Managing Director of Glion Switzerland and Glion London. Luxury businesses are always under pressure to remain relevant. They face the challenge of creating products and services that inspire, while also remaining true
Mikhail Arnoult and Grisha Davidoff share a long history together. They met at Glion, where they studied International Hotel Development and Finance. While there, they learnt to work with people from around the world, as well as embracing the Glion spirit. After graduating in 2015, they both secured roles with CBRE Group, the largest real estate firm in the world. All of these factors have led to Mikhail and Grisha
Glion alumna Jessica Wong learnt that resilience was key to her future while studying the PG Certificate in Hospitality Relations. Those traits led her to securing a successful internship in public relations at The Communications Store (TCS). While there, luxury hotel chain The Peninsula Hotels became her favourite client. A few years later, Jessica landed her dream job with the hotel, working as Director of Public Relations in their Beverly Hills in-house team.
Delivering experiences is increasingly challenging for luxury brands today. Luxury brands not only face high client expectations, but are also under pressure to create experiences that are unique, personal and emotionally engaging. Such experiences must be genuine and authentic — not gimmicky. They also need to be true to the brand — its values, culture and purpose — as well as delivered consistently and cohesively across all points of contact, both