Posts by Eddy Brosse

Online MBA: what’s next?

As the first cohort of our amazing Online MBA is going through the finish line, we’ve asked ourselves: what’s next? “I enjoyed writing my thesis very much. I was able to reconnect with many of my friends, old bosses, Global Recruiters and industry colleagues and they were all very willing to share.” I don’t think that we could have summarized it better than Jackie (Miami)*. Now that more of us

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TripAdvisor and other reviews, friends or foe?

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”] What is your opinion? Really, truly, I’d love to read it. For years and still now, some hoteliers have been fighting the beast. But like the Hydra, you cut the head off and two grow instead. Well, TripAdvisor has never had its head chopped off and it is not showing any signs of going down anytime soon (100 million reviews this year!?). Also now,

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Be prepared to be surprised … if you plan to WOW!

Sunday night. Already dark and gloomy an evening as autumn is closing on Paris too. Waiting for my Eurostar back to London, I suddenly started to watch the waiting crowd through strange lenses. Just one thought came up: “human kind is a very strange breed of animal!” … and I already hear  what you’re starting to think, but indeed look around as if you had just landed on this Planet

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Social Media, Social Marketing … and Us

Do you postpone any networking opportunities with peers, prospects and the like? As with any professional and passionate hoteliers, I shall assume that the answer is ‘no’. So why so many still delay their online engagement when there’s been so much happening? Peter O’Connor* rightly stated in a panel discussion in Paris last year, that “if you don’t talk about your property, some else is, already”. From the very first

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Inspiration? Aspiration? No, despair-ation.

With so many job interviews under my belt, I wanted to write about today’s workforce, our industry, inspiration and aspiration (or the lack of both, rather). I won’t beat about the bush: I despair! We -recruiters, hoteliers- spend hours sifting through dozens of CVs, trying to detect that particular talent who could be the new addition to a fabulous team. In Camden, we even take the time to send a

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