Posts by Eddy Brosse

Of Collaborative Marketing and Engagement Behaviours

From a recent exchange with L., in charge of blog / webzine and other social channels, I gathered we don’t all agree on what online marketing is about. But I also witnessed some confusion from a colleague who had initially studied mass-media. So here are a few ideas which, I hope, will trigger our discussion … A. studied mass-communication and I realized that her regular posts were only sending messages

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Leadership Series (Part 5): Emotional Intelligence and Cultural Intelligence, mutually exclusive or complementary?

Since Emotional Intelligence seems to be slowly gaining momentum these days, I thought it would make sense to carry on some posts through leadership with a series on Emotional Intelligence (EI) and Cultural Intelligence (CQ). If you’re not sure what it’s all about, you might find yourself as seduced by the concepts as I’ve become. Firstly, have you ever heard of EI? Of CQ? You probably know about IQ (the

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I don’t moan, I challenge the status-quo!

Alright, I do agree, it’s kind of a French thing to do … but 1/ I’m not that French and 2/ I always have good motives to do so (of course)! I try to bring constructive criticism and, unlike most French, it is about bringing positive changes for the team and not about resisting to all changes. Still not convinced? Well, I really enjoyed a fabulous conversation with our esteemed

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From ‘Ladies & Gentlemen’ to ‘Camdeners’

After a long and verbose post, let’s go for a much lighter story with a happy ending (or start rather). This is still about leadership (the story telling is, but also the internal branding) and collaborative marketing (this one is for a future post). The story starts during the early stages of our Online MBA with many discussions about our teams, and what to call ourselves. Jackie (Ritz-Carlton) developed how

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‘Laissez-faire’* Leadership, Really?

*Let them do it   I wanted to write a follow-up on my previous posts on leadership, and I am just about coming to terms with some interesting team dynamics. So I thought I’d share my conclusions. If you’re not familiar with this leadership style, it simply does what it says ‘on the tin’: let people do what they want. So, you will probably ask me: how could we achieve

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