A day in the life of Glion alumna Laura Pascual’13 BBA in Hospitality Management
In this first issue, meet Laura Pascual from Barcelona, who graduated from Glion in December 2013 with a Bachelor of Business Administration in Hospitality Management (BBA) & Bachelor of Science in Hospitality Management with a specialization in International Hospitality Management and Human Resources, and is now working at GP Associates as a Corporate, Leisure & MICE Sales Coordinator.
What brought you to the UK & how long have you been here for?
I am a very cosmopolitan girl, I always like to live in cities that have a lot to discover and that never stop. Workwise, it is a very good city to have in your CV; it has a lot of recognition.
What was your first role after graduating?
I did a Management Program in Rooms Division for Mandarin Oriental Hyde Park.
Tell us about your current role?
I am a Corporate, Leisure & MICE Sales Coordinator at GP Associates. We are a leading UK sales representation company for some of the most spectacular hotels in the world such as The Oetker Collection group, Beau Rivage Palace Lausanne, The Dolder Grand in Zurich, Palazzo Parigi in Milan.
What is your typical day in the office?
My daily task are the below:
- Analyze local market trends and competitor activity to identify new business leads
- Produce hotel sales reports that meet the needs of the Sales Director.
- Respond and follow up enquiries from agents/clients to ensure all opportunities are maximized.
- Responsible for Corporate marketing ensuring the company website is always up to date, creation and distribution of mailings (announcement of offers), iPads and newsletters
- Daily Management and preparation of sales trip and organization of Familiarization trips.
Does your current role match the professional life you imagined having when studying?
Yes it was. I always wanted to work in sales as I love being in contact with people and representing a brand all over the world.
What are the key changes you see in your role in the next 5 years?
I want to have my own hotel accounts and market, representing the company all over the world, meeting new clients.
What are the 3 key trends in your industry right now?
Customer service, the rise of this digital traveler requires the hotel industry to balance the expectation of personalization while enhancing the need to remain independent. Innovative technology, mobile check-in, and seamless connectivity across platforms and devices are no longer the future, they are the present. Today, mobile apps are being used as everything from a digital concierge to accessing big data.
Political Tensions and Terrorism – Around the world citizens have responded to increased government involvement with distrust and have begun to challenge entrenched political parties.
A more Health and wellness tourism.
What are the 3 key marketplace changes that will be seen in the next 5 years?
Culture will still be king. People will continue to care more about culture than products, so brands that operate on a cultural level will be the winners of the future as they are of the present.
Big data will get personal. The revolution that has changed how brands go to market will become personalized and allow individuals to use data to pursue their passions and goals. Products and experiences that help people along on this journey will become a much bigger part of our lives. Marketers who participate in this productively and respectfully will form deeper relationships.
Mobile will enable more personal interactions between brands and people.
How would you describe your perfect day off?
It is difficult to answer this question there are many things to do in this city in your day off. I guess my perfect day will start with a quick run in Hyde Park (every time I go there I feel that I am not in London), brunch with friends at Hubbard and Bell (specially Sundays), doing some shopping and walking around Marylebone High Street and go for afternoon tea at The Ham Yard or the Rosewood hotel. In the evening there are many options I guess my favorite will be to have dinner at Palomar or the Ivy Chelsea Gardens in their amazing indoor terrace, drinks and a bit of dancing at Jaks and then finish the night at Tonteria one of the craziest clubs in London (best frozen Margaritas).
What is your favorite place in London & why?
It is complicated to have a favorite place in London, this city surprises you every day! I guess I will say walking around and having a glass of wine with friends at Regents park, obviously when is summer! In regards to the restaurants, my favorite one without doubts is River Café, love the atmosphere in the evening.
The Glion Alumni network – what does it mean to you?
It is a good initiative as it helps you to meet people specially if you are coming alone to a new city. They are a bit like your family in the city you are working!
What have been the highlights of your Glion Alumni life in the UK so far?
I think that one of the best ones is when they organize events with Les Roches alumni; it is a good initiative to meet new people and share different ideas! When we do these events there is a lot of people coming.
What have been the challenges of your Glion Alumni life in the UK?
Finding cool venues to organize the events and getting in touch with everyone. Here in London everyone works crazy hours!
Top tips for the current Glion students who are planning to move to the UK?
Definitely come in advance and visit your flat that you want to rent before making any decision, as you can be surprised. Make sure you apply for a national insurance number (as it takes time and it is necessary for the GP registration) as well as open a bank account as fast as possible (I will recommend Barclays or Metro Bank) and of course having with you an oyster card!
Finally, what will you do tomorrow? What’s next for you?
Continuing enjoying life and continuing learning as much as possible, making sure you are better every day!
What is the best advice you have ever received / A word for the other Glion Alumni in the UK?
If you can dream it you can do it !