Glion students embark on exciting UEFA project
Working with industry-relevant organisations is a vital part of a Glion education. When you join Glion, you not only learn skills in the classroom – you advance them in real-world settings at some of the world’s most exciting companies. One way students do this is through an Applied Business Project, or ABP.
Want to find out more? Over the next few months, we’ll be posting a series of engaging, insightful articles and social media posts about all the thrilling, hands-on projects our students get to enjoy.
First up, we speak to seventh semester students Anastasiia Papish, Barbora Veneckova and Symbat Khakim. The trio have recently embarked on an amazing project with UEFA, the governing body of football throughout Europe. They spoke to us about working with established customers, improving special events and attending a Champions League match in Rome.
What is an ABP?
Anastasiia, Barbora and Symbat’s work with UEFA has been part of their ABP. Final-year students on our BA Hospitality Management program participate in an ABP, with the aim of finding innovative solutions to a business problem, challenge or need. This solution will then inform and aid organisations during their everyday business.
With the guidance of experienced Glion faculty, students get to put the skills they learn on campus to the test. They work with some of hospitality’s brightest, most renowned businesses in a buzzing industry environment. In turn, industry partners get fresh insight and perspective on certain aspects of their business. In short, it’s a win-win situation for both our students and hospitality businesses.
Working with UEFA
For Anastasiia, Barbora and Symbat – all students on our International Event Management specialization – working with a high-profile organization like UEFA was a dream come true. Their project focused on the hospitality at VIP events during the prestigious Champions League tournament. The competition sees some of Europe’s best football teams compete against one another until one winner is crowned. The trio had to develop guidelines for UEFA’s Champions Club, which would then be followed for the next three years.
“It is specifically about the Champions Club, the private areas for guests, sponsors, their clients and so forth,” explained Barbora. “The Champions Club is where special guests enjoy their time before, during and after the match. However, some of the people that organise these events are not necessarily from a hospitality background, so the management want to get this hospitality feeling more connected to the club.”
Symbat agreed that the focus was on enhancing the experience. “The project focuses more on the guest experience,” she said. “When guests arrive, there is entertainment, a DJ, a music bar and more. Our main idea for the project has been to improve the way these events work.”
With some of the workers lacking experience and knowledge of the hospitality background, the trio had to create a project everyone could follow. Anastasiia detailed the duties required. “We should take care of the logistics, and set the right location, time, schedule and program,” she explained. “Alongside this, we should also take care of the entertainment part.”
The idea is to generalise all of this for every Champions League club to follow, something Anastasiia calls “the Champions Club Manual.”
Perks of the job
UEFA wanted Barbora, Anastasiia and Symbat to sample just what these private clubs have to offer. They will attend the Champions League Quarter Final game between Roma and Barcelona, enjoying the perks of Roma’s Stadio Olimpico. “They want us to see the atmosphere in these private clubs,” Barbora explained. “As you can imagine, every football team competing has a different venue, all having different shapes and sizes. This is a big challenge for our project – finding a layout that would work for each venue.”
Attending the match gave them the chance to observe everything that goes on in the Champions Club. “When the match starts, the guests go to watch the match, which gives workers time to reset the whole outline,” Symbat said. “Then the guests come back in during the half-time break.” Every time the guests venture back into the club, the setup and the entertainment changes, which Symbat describes as being “like a small event within a big event.”
For Barbora, one of the key things guests should take away from the Champions Club is the experience. “People should remember it as a special occasion and talk about it to their friends,” she said. “Like, ‘this event was the best!’”
Stay tuned for more
There are going to be more stories about the unique, challenging and exciting business projects our students experience. Keep checking our blog and social media pages for more updates.
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