China provides a perfect example of the differences between luxury ownership and experience and why demand for experiences in luxury is growing. In China, experienced…Continue reading...
China provides a perfect example of the differences between luxury ownership and experience and why demand for experiences in luxury is growing. In China, experienced luxury purchasers or “veterans” — considered to be those with 10 years’ plus experience with luxury — are distancing themselves from “new” luxury purchasers obsessed with brand recognition and amongst whom the Louis Vuitton bag has become ubiquitous. The Evolution of Luxury and Experiences in
Experiences have always been intrinsic to luxury. They are associated with some of luxury’s key characteristics such as heritage and craftsmanship, as well as the human element in customization, personalization and service. In the luxury world, intangible characteristics, such as experiences, are fundamental to creating value and motivating purchase. Today, the experience that always surrounds luxury has become increasingly important as “the client” for luxury — and their expectations —
One of the reason our students choose to study at Glion is undoubtedly the school’s connection with the hospitality world. During their studies, student have plenty of opportunities to meet experts working in the industry and have a taste of the business. On Friday 18th of August Glion Semester 4 students, organized by lecturer Reka Mizsei spent a day at the finest hotel in London, The Ritz. The students
BASTIAN BARNBECK Glion Alumnus | Founder of Waved Foundation est. 2016 written by Lauren Solomons, Glion student ambassador Having had the privilege of travelling to various countries with his family while growing up, Bastian grew a keen interest in languages, culture and discovering the unknown from a tender age. It was no question then, when the time came that he decided to pursue Hospitality as a career and embarked on